Three decades ago, our founder started his career in Sumatra's tourism industry — first as a local guide, then operations staff for tour operators, eventually becoming a consultant for various international travel agencies sending guests to Medan, Toba, and beyond.
Over the years, he observed the same pattern repeating: travelers from Malaysia, Singapore, and Thailand were genuinely fascinated by Sumatra, but often returned with experiences that didn't match expectations. Not because the destinations lacked anything — but because the way experiences were delivered was still weak. Too many operators competed on price rather than quality.
In February 2025, we officially established PT BROS INTI WISATA before Notary Hendro Chandra, S.H., M.Kn. in Medan — formalizing what we'd long been practicing. Ratification from the Indonesian Ministry of Law was issued on 18 February 2025, the Business Identification Number (NIB) on 25 February 2025, followed by the Travel Agency Standard Certificate.
Why formalize now? Because the modern ASEAN traveler market needs formal accountability — not just verbal promises. Guests from Malaysia, Singapore, or Thailand deserve to know who they're dealing with: a properly registered PT, with active NIB, valid standard certification, and proper insurance. 20 years of experience + complete legal standing = verifiable trust.
The name "BROS" comes from the spirit of togetherness — brotherhood — at the core of Sumatran culture. Our tagline "Hub of Sumatra" reflects our identity: Medan as Sumatra's connectivity hub — international airport, Belawan port, road networks to the entire region. From this hub, we serve guests exploring the riches of North Sumatra: Lake Toba, Bukit Lawang, Berastagi, and the entire Batak homeland.
